Blog | 3 Olive Studios

Thursday, October 22, 2009

Is your website coded for SEO?

Follow these tips below to make sure your website is coded properly for SEO:

1. Optimize images: Always use the alt tag to describe every image. It is helpful if one of your keywords describes the image.

2. Use Headers (H1, H2 etc...): Use the header tag to add importance to a phrase or a word. Again, including a keyword in a header tag is helpful.

3. Keep your styles external: Use external CSS and JS Style Sheets.

4. Meta Tags: Use Meta Tag descriptions in the head of all your pages. As a rule, go from general descriptors to specific ones.

5. Clean code: Avoid iframes, complicated javascript and messy code.

6. Validate: Validate code with W3 standards.



If you are unsure if your code is optimized for search engines, 3 Olive Studios offers a FREE analysis of your code. You can contact us at info@3olivestudios.com.



www.3olivestudios.com

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Tuesday, October 20, 2009

Things that will hurt your SEO

There are many ways to increase your SEO and subsequently get more traffic to your site. BUT there are also ways that can hurt it resulting in lower page rankings.

Make sure you (or your web designer or online marketer) are NOT doing the following:

1. DO NOT Build the site using Tables. This structure makes it harder for search engines to find your relevant content.
2. DO NOT Build the site using a lot of frames
3. DO NOT Over-optimize a page for keywords (Google will pick up on "keyword stuffing" and not index your site)
4. DO NOT Repeat content on different HTML pages.
5. DO NOT Use text colors that are similar to their background colors.
Google may interpret your text as being cloaked (as in, trying to trick the search engine into seeing something that the user does not see).
6. DO NOT use inline styles. Make sure that your javascript and css are in external style sheets, so that the search engines can find your relevant content more easily.
7. DO NOT use automated-programs, such as Web Position Gold to help with your SEO. Google specifically reccomends that you do NOT use these programs in their web master guidelines. On that note, make sure your webmaster has read Google’s Web Master Guidelines.

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