Hot! Hot! Hot! Google Trends

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Google Trends is one of Google’s many tools in its SEO/Internet Marketing toolbox that is worth knowing about and implementing. It lists the hot topics and searches that people are searching for in Google in real time. For example, right now some of the Hot Topics are:

The Earthquake in Chile
The Oscars
World Cup Hockey.

Some of the Hot Searches are:

Crystal Bowersox Performance
Cruise shit by wave
race to the top finalist

How can this help market my site?

You can check the hot topics and hot searches in Google Trends for topics that might pertain to your business or industry but you can also search your own phrases and see if the volume of traffic is increasing or decreasing over a period of time. Once you have the search volume information for certain topics, you can include an article, a blog post or any other web content on your site that is increasing in search volume (people looking for more info) and therefore you can become a valuable source of information (and move up in the google rankings) for that search phrase.

In addition to Google Trends, it pays to keep your eye on current TV, print and radio news. If a relevant piece of news is getting a lot of press it might be worth addressing it on your website or blog.

If you have any questions about Google Trends please contact us anytime
www.3olivestudios.com
info@3olivestudios.com

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